Service quality assessing and profiling of KPMG's organisation Essay

Service quality assessing and profiling of KPMGs organisation - adjudicate ExampleSpecifically the two models are Lovelock and Wirtzs Flower of Services Model, and the Molecular Model positive by Shostack. KPMGs attributes as service company KPMG is a service company. It possesses the characteristics as detailed by Ronen and Pass (2010, p. 845) which are herein applied and discussed. (1) Its products are not physical in nature. KPMG specializes in audit, evaluate and advisory work as its principal(prenominal) products. It also provides persistence insight that is, the Company guides its clients in addressing the market challenges of their businesses. The services may be physically represented by the audit reports and advisories, but the content and substance, which curb the service itself, are not physically tangible. (2) There is a large variance among KPMG and its competitors, in equipment casualty of customers, service types, service providers and service procedures. Oft en, audit and advisory providers specialize in a particular persistence or business. Furthermore news report standards allow the accountant some discretion in their choice of chronicle procedures, such as disparagement methods (Needles, Powers, & Crosson, 2010). Coupled with these small differences are the larger differences between businesses even in the same industry, which would justify the orient of services to that specific customer. (3) Compliance and control are not trivial. The services which KPMG extends to its clientele are of a highly specialized nature. The audit and value procedures are strictly set by law and by the principles laid down by the write up industry. Persons who serve in these capacities must be accountants duly... The firm that is analyzed in the paper is KPMG, a service company. It possesses the characteristics as detailed by Ronen and Pass which are herein applied and discussed. KPMG specializes in audit, tax and advisory services as its principa l products. It also provides industry insight that is, the Company guides its clients in addressing the market challenges of their businesses. The services may be physically represented by the audit reports and advisories, but the content and substance, which comprise the service itself, are not physically tangible. Often, audit and advisory providers specialize in a particular industry or business. Furthermore accounting standards allow the accountant some discretion in their choice of accounting procedures, such as depreciation methods. Coupled with these small differences are the larger differences between businesses even in the same industry, which would justify the tailoring of services to that specific customer. The services which KPMG extends to its clientele are of a highly specialized nature. The audit and tax procedures are strictly regulated by law and by the principles laid down by the accounting industry. Persons who serve in these capacities must be accountants duly c ertified by the government, who are sworn to witness the high standards of their profession, failure in which may be penalized by disbarment. Furthermore, the professionals who provide advisory services and industry insights to clients are highly skilled and possess the mandatory qualifications in the technical, market, and business fields.