Business Improvement and Creativity Essay Example | Topics and Well Written Essays - 2000 words

Business receipts and Creativity - Essay ExampleTo primary(prenominal)tain the companys market shares, the top management of backtalk is being challenged to constantly improve its business processes and product quality and design. (See Appendix I Summary of expeditious Phone Sales Volume Around the World on page 11)As part of analyzing the main drivers behind the business improvement of BlackBerry, this study will purposely analyze the theory behind potty Kotters model of organisational change and DEbonos six hat thinking. After critically analyzing these two particular business improvement theories, it will be applied in the case of RIM BlackBerry. fit in to Nelson and Quick (2008, p. 416), organizational change is inevitable yet manageable. To compete in the market, implementing product innovation and organizational change is necessary (Sabri, Gupta and Beitler, 2007, p. viii).is commonly utilisationd in planning, implementing, and sustaining change (Sabri, Gupta and Beitl er, 2007, p. 176). According to Kottler (1996), the eight steps towards a successful organizational change include (1) establishing a sense of urgency (2) creating a guiding comp act (3) developing a vision and strategy for change (4) communicating the vision and strategy for change (5) empowering employees for action (6) generating short-term wins (7) consolidating gains and producing more change and (8) anchoring change in organizational culture cited in Sabri, Gupta and Beitler, 2007, p. 176. (See Appendix II Kotters Model of Organizational Change on page 12)The model presented by Kottler is clear and straight-forward. victimisation the SWOT matrix, this model encourages the managers to reflect on the need to implement organizational change (Kottler, 1996, p. 21). It also encourages the managers to use their leadership skills to effectively communicate the vision and strategy to persuade employees to support organizational